HomeSearch Engine Optimization (SEO)

Search Engine Optimization (SEO)

✅ SEO Plan Overview (30 Days)

Goal: Increase website visibility and improve ranking for targeted keywords

Duration: 1 Month (4 Weeks)


🔹 WEEK 1: Site Audit & Keyword Research

Objectives: Identify SEO issues, find target keywords, and set benchmarks.

✅ Tasks:

  • Run a full website audit using tools like:

    • Google Search Console

    • Ahrefs / SEMrush / Screaming Frog

  • Analyze technical SEO:

    • Broken links, 404 errors

    • Page speed (use Google PageSpeed Insights)

    • Mobile responsiveness

  • Research keywords:

    • Short-tail and long-tail keywords

    • Use Google Keyword Planner, Ubersuggest, or AnswerThePublic

  • Identify competitor keywords (via Ahrefs or SEMrush)

  • Create a keyword list categorized by intent: Informational, Navigational, Transactional


🔹 WEEK 2: On-Page SEO Optimization

Objectives: Optimize pages for targeted keywords and improve user experience.

✅ Tasks:

  • Optimize meta tags:

    • Title tags (Include main keyword, <60 characters)

    • Meta descriptions (Include CTA and keyword, <160 characters)

  • Improve content:

    • Add target keywords naturally

    • Use H1, H2, and H3 headers strategically

    • Update outdated blog posts or articles

  • Internal linking:

    • Link related blog posts and service/product pages

  • Improve image SEO:

    • Add alt tags with relevant keywords

    • Compress images for faster load times


🔹 WEEK 3: Technical SEO & Content Creation

Objectives: Fix technical issues and begin creating SEO-focused content.

✅ Tasks:

  • Submit sitemap.xml and robots.txt to Google Search Console

  • Fix crawl errors and indexing issues

  • Implement schema markup (especially for local SEO or products)

  • Start publishing 1–2 new blog posts targeting long-tail keywords

  • Ensure URLs are clean, short, and include keywords

  • Check site speed & caching setup

  • Set up or update Google Analytics and Search Console tracking


🔹 WEEK 4: Off-Page SEO & Monitoring

Objectives: Begin link-building efforts and track SEO performance.

✅ Tasks:

  • Begin outreach for backlinks:

    • Guest posting

    • Directory submissions

    • HARO (Help a Reporter Out)

  • Share content on social media and relevant communities (Reddit, Quora, Facebook groups)

  • Encourage reviews on Google My Business (if local SEO applies)

  • Build citations (Name, Address, Phone Number) on local directories

  • Track results and metrics:

    • Keyword ranking changes

    • Organic traffic in Google Analytics

    • Crawl stats and index coverage in Search Console

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